Resunova

Sales Associate - San Diego Harley-Davidson

Sonic Automotive
San Diego, CA, United States
Posted October 9, 2026
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The vehicle salesperson is responsible for selling vehicles and meeting dealership gross profit, volume and customer satisfaction standards. This position includes four broad areas of activity: personal work habits, prospecting, selling, and follow-up. Income potential between $50 - 95K annually.

Duties and Responsibilities:

• Realize that business is built on customer satisfaction and devote himself/herself to guarantee satisfaction of customers.

• Determine each customer’s vehicle needs by asking questions and listening.

• Demonstrate vehicles (includes test drives).

• Deliver vehicles to customers. The delivery process ensures that the customer understands the vehicle’s operating features, warranty, and paperwork, and it lays the foundation for customer loyalty.

• Establish personal income goals that are consistent with dealership standards of productivity and devise a strategy to meet those goals.

• Report to the vehicle Sales Manager regarding objectives, planned activities, reviews, and analyses.

• Keep abreast of incoming inventory, features, accessories, etc., and how they benefit customers.

• Work with the service department and body shop to ensure that vehicles are reconditioned as expected and on schedule.

• Attend sales meetings and training offered by the dealership and the manufacturer.

• Maintain a prospect development system.

• Maintain an owner follow-up system that encourages repeat and referral business.

• Review and analyze actions at the end of each day, week, month, and year to determine how to better utilize time and plan more effectively.

• Understand the terminology of the automobile business and keep abreast of technological changes in the product.

• Know and understand equity and values and be able to explain depreciation to the customer.

• Know and understand the federal, state, and local laws which govern retail auto sales.

• Introduce customers to service department personnel to emphasize to them the quality and efficiency of service repairs and maintenance available in the dealership’s service department.

• Must follow all company safety policies and procedures, and immediately report any and all accidents to a manager or supervisor.

Qualifications

Qualifications:

• High school diploma or the equivalent.

• Ability to read and comprehend instructions and information.

• Valid in-state driver’s license with motorcycle endorsement / must be able to obtain upon hire.

• Professional personal appearance.

• Excellent communication skills.

• Ability to sell a minimum quota according to dealership standards.

• All applicants must be authorized to work in the USA.

• All applicants must perform duties and responsibilities in a safe manner.

• All applicants must be able to demonstrate ability to pass pre-employment testing to include background checks, MVR, drug test, credit report, and valid driver's license.

Perks & Benefits:

• Medical, Dental & Vision Insurance

• 401(k) with Company Match

• Paid Time Off, Increases with Tenure

• Closed on Thanksgiving & Christmas

• Employee Pricing on Vehicles, Parts & Service

• Free & Discounted Gym Memberships

• Travel Discounts on Hotels, Flights & Rentals

• OEM Certification & Paid Manufacturer Training Opportunities

• Career Growth within a Fortune 500 Company

All your information will be kept confidential according to EEO guidelines.

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