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Director of First Impressions

Sonic Automotive
Charlotte, NC, United States
Posted August 5, 2026
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The Director of First Impressions serves as the primary point of contact for visitors, guests, and callers at Sonic Automotive’s corporate office. This role is responsible for creating a welcoming and professional experience while managing front desk operations, coordinating visitor access, and supporting administrative activities across the organization. The Director of First Impressions plays a key role in representing the company’s culture and commitment to exceptional customer service.

Job Responsibilities

Reception & Guest Services

• Answer and manage a multi-line telephone system, determine caller needs, and route calls to the appropriate department.

• Greet visitors in a timely, professional, and courteous manner.

• Determine visitor needs and coordinate with the appropriate department for visitor assistance or escort.

• Deliver a superior guest experience for all visitors to the corporate office

Office Coordination & Administration

• Oversee the visitor sign-in process and maintain established security procedures

• Maintain conference room reservation schedules and support meeting coordination efforts

• Provide information and administrative assistance to internal departments as needed

• Assist with special projects and other administrative duties as assigned Professional Representation

• Serve as a positive and professional representative of Sonic Automotive to visitors, vendors, and employees

• Maintain a welcoming, organized, and professional reception area

• Support a culture of customer service excellence and teamwork throughout the organization

• Associate degree (AA) or equivalent combination of education and experience

• Minimum of one year of receptionist experience in a professional business environment

• Excellent interpersonal, verbal, and written communication skills

• Strong organizational and time management skills

• Proficiency with Microsoft Office applications

• Ability to work independently and effectively with limited supervision

• Authorization to work in the United States

• Ability to pass pre-employment requirements, including background screening, motor vehicle record review, drug screening, and driver’s license verification

Preferred Qualifications

• Experience supporting corporate office operations

• Experience coordinating visitor management and front desk security processes

• Experience supporting multiple departments in a fast-paced environment

Key Competencies

• Customer Service Skills

• Professionalism and poise

• Communication skills

• Organization and attention to detail

• Time management

• Adaptability and flexibility

• Teamwork and collaboration

• Initiative and accountability

Physical Demands

• This position is primarily performed in an office environment

• Requires prolonged periods of sitting, standing, and walking throughout the workday

• Requires frequent use of a telephone, computer, and other standard office equipment

• Requires regular verbal and written communication with visitors, employees, and vendors

• May occasionally lift or move office materials weighing up to 15 pounds

• Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions of this position

Schedule:

• Full Time

• Monday through Friday

It's time to make the most important move of your career.  From our cooperative team-based approach; to our more than 1,000 internal advancements each year, it's easy to see the difference. When you join our organization, you'll enjoy comprehensive training, competitive compensation, and unparalleled benefits. Simply put, you'll experience the best that a career in the automotive industry has to offer.

All your information will be kept confidential according to EEO guidelines.

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